Bernard Arnault is the visionary leader of the LVMH ( Louis Vuitton Moët Hennessy) empire.
Imagine managing 75 prestigious fashion and cosmetics firms, including Louis Vuitton. He became the wealthiest person on the 2023 Forbes Billionaires list.
What is the secret to his astonishing career?

One way to find out is through his reading lists which give a glimpse of his business principles and ideas.
Bernard Arnault, chairman of LVMH, has built a luxury empire that made him the richest person in 2023.
Three books mentioned by Arnault in interviews and public appearances are:
One book that inspired Arnault’s business style is Good to Great by Jim Collins. It offers valuable insights into turning companies into outstanding performers.
This book focuses on the principles that underpin successful business practices. You may find it inspiring, as Arnault does.
Blue Ocean Strategy by W. Chan Kim emphasizes being unique in your marketplace. Bernard Arnault is the first pioneer to popularise the luxury space before anyone.
Since the book came out in 2005, it is unlikely this book gave me the idea to get into a luxury space. This book must have reinforced his idea to focus on nurturing his portfolio of luxury brands.
Made to Stick by Chip Heath and Dan Heath has also shaped Arnault’s business style. The book guides crafting simple, unexpected, and concrete messages.
This compelling read delves into why specific ideas thrive, and others die. It is critical for your success to ensure that your ideas resonate with your target audience.
Arnault’s Recommendations for Budding Entrepreneurs
Creativity Inc, by Ed Catmull and Amy Wallace book, is about empowering employees. It provides actionable tips for fostering a productive, creative environment within your organization.
In this book, you’ll learn techniques for marketing luxury items. An essential skill for businesses dealing with premium products and services.
Books on Art and Fashion
Bernard Arnault, the French business magnate who controls over 60 brands. This includes Louis Vuitton, Christian Dior, Givenchy, and Celine.
He must have a fountain of valuable insights into art, fashion, and business.
Art and fashion enthusiasts, you could consider reading biographies about Bernard Arnault himself.
The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story book is expensive. However, it could be worth your investment. This book discusses his rise within the luxury sector.
Bernard Arnault: The Story of a Visionary Leader and His Luxury Empire by Sophie Martinelli touches on the earlier life of Bernard. It dives into his journey as a businessman and the growth of his luxury brand empire.
What books have influenced Bernard Arnault’s success?
During public appearances and interviews, Bernard Arnault mentioned these three books. Good to Great by Jim Collins, Blue Ocean Strategy by W. Chan Kim, Made to Stick by Chip Heath, and Dan Heath
Which biographies of Bernard Arnault are highly recommended?
Bernard Arnault: The Story of a Visionary Leader and His Luxury Empire by Sophie Martinelli. This book gives good insights into Bernard Arnault’s life.
What are some book recommendations from Bernard Arnault?
Good to Great, Blue Ocean Strategy, and Made to Stick. These books have shaped his thoughts and understanding of running a SUCCESSFUL BUSINESS.
What books discuss the growth of LVMH under Bernard Arnault?
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer and Vincent Bastien.
This book is not about LVMH or Bernard Arnault. But it provides insights into the luxury industry’s strategies. LVMH is frequently used as a case study.
Which books mention Bernard Arnault’s views on luxury brands?
Deluxe: How Luxury Lost Its Luster by Dana Thomas.
Thomas examines the luxury industry’s transformation and references Bernard Arnault. This book references Arnault’s role and options on various matters of luxury branding.
Are there any books detailing the career journey of Bernard Arnault?
Bernard Arnault: The Story of a Visionary Leader and His Luxury Empire by Sophie Martinelli.
This book details Arnault’s career journey in an inspiring way.